Seth Godin has a very interesting article on Search Engine Optimization, and how he doesn't believe that it is a good, sustainable strategy for more Web traffic:
SEOs are not a shortcut to success, at least not for 99% of the companies out there. You won't win by fooling Google into listing you first for a common search term. You will win once you figure out the simple mechanics of turning strangers into friends and friends into customers.
Read the post here.
-aB
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