Pop-up ad banner click-throughs are already at deperately low percentages, clearly demonstrating that they don't work as a marketing tool. Web users have gotten pretty good at ignoring anything that has the general shape and placement of a traditional ad banner unit, and intrusive ones like pop-ups (and even pop-unders) annoy surfers.
A report, noted in today's Techdirt.com and pulled from Revolution Magazine shows that it might even be worse that marketers thought. Snippet:
The vast majority of click-throughs on pop-ups are accidental and it is taking users longer to close these ads because of "hidden" close buttons, new research is claiming.
Who's surprised by this? Anyone?
-aB
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