Monday, July 12, 2004

Friendster Promotes Fakesters



Friendster is now getting some heat for a marketing concept that I always thought was a great idea, but a little controversial. Two degrees of Friendster separation from Will Ferrell (or Ron Burgundy, the character he plays in Anchorman)? Cool.

Here's a snippet:

Since its inception, the social-networking service Friendster has taken a militant stance against members posting fake profiles of cartoon characters, political figures, celebrities and bogus people. But now, in an about-face, Friendster is promoting profiles of characters from the new movie Anchorman.


Full article in Wired here.

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