Marketing author Seth Godin is interviewed for the Global PR Blog Week and discusses advice for PR professionals on blogging, "brand journalism," and how RSS feeds make Seth's argument for permission marketing. Snippet:
The problem is that this medium is amateur at its best. Amateur which means that bloggers aren't bored, bloggers aren't lazy and bloggers aren't just trying to fill space. The traditional PR approach isn't going to work (at least for now). What works is bringing actual news and actual remarkable stuff to people who care.
Read the full interview of Seth Godin on PR Machine here.
Read more of Seth's comments on blogs, RSS, email marketing and other interesting stuff in Seth Godin's Blog here.
-aB
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