Earlier this week, I did an interview with Alex Goldfayn, columnist for The Chicago Tribune and author of "The Technology Tailor" technology newsletter.
The article, "Blogs Flex Muscle In Viral Marketing" is in today's Saturday edition, and a copy is currently live on the Chicago Tribune Web site. Unfortunately, the site requires online registration to view. If you want to see what I think about required newspaper site registration, scroll down to my Wednesday blog posts or just click here.
But, thanks to BugMeNot.com, we have a login and password for you to use at ChicagoTribune.com to read the article:
Member name: msnerdHere's a brief snippet of my quote:
Password: mortimer
"With blogs, consumers wield more power online. They have the opportunity to reach the masses very quickly. And as marketing professionals, we have to acknowledge that," [Adam Brown] said. Which is why eKetchum has been focusing its online public relations strategy on "influencers" (bloggers) maintaining "innovative media" online. The result of all these consumers reading other consumers' thoughts and opinions is known as viral marketing.
I'll link to the easier-to-access story on Alex Goldfayn's site as soon as he puts it up.
-aB
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