Anyone who's listened to radio during the past few years has probably noticed that there are a LOT more radio commercials. In fact, during drive-time (radio station's most profitable listening times) on some stations, the amount of commercials would exceed 20 minutes/hour! Just four or five years ago, eight to ten minutes of advertising per radio hour was considered a high average.
Clear Channel, owner of over 1200 stations says that they are going to change that in this New York Times article. Here's a lead paragraph and link:
Clear Channel Radio plans to announce today that it will begin limiting the number of commercials its more than 1,200 stations can play, in a move that analysts say may ripple through the industry even before it takes effect on Jan. 1.
Read the article here.
-aB
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