So I read the press release last week about Coca Cola's new C2, and it said that "C2 has been in development for over a year."
I bought an eight pack last weekend and tried them. Gee, sure tastes like 50% regular Coke and 50% Diet Coke. If it took the Coca Cola "flavorologists" a year to come up with this recipe, I'm in the wrong business.
Seriously, it tastes like when you mix half Coke and half Diet at the McDonald's fountain. Not bad. Not "wow" either.
I've got to wonder if this will go down the path of Pepsi Clear, Clear Tab or the New Coke? Or will this "brand extension" be around for a while?