Monday, May 08, 2006

Which Midget Is Taller?

The median age of the CNN and FOX News viewer is over 60. Ouch.

MSNBC and Headline News aren't much better, with the median viewer 57 and 59, respectively. This is according to Brian Lowry's column posted on Variety last night.

For a business where the 18-49 demo is so critically important, this is a tough pill to swallow. And the networks don't talk about this a lot - leading Brian Lowry to make the following observation:

The cable nets' older profiles have also yielded absurd exchanges about demographic superiority, such as the boast that more young adults view MSNBC's Keith Olbermann than CNN's Paula Zahn. Whichever midget is taller, the truth remains that the vast majority of young adults have no interest in either.

Interesting, eye-opening article. Read it here.


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