Sunday, May 21, 2006

TiVo Required For New GE Ads

So, what do you do when you're an advertising agency and the TiVo and DVR are preventing people from watching your commercials? You develop commercials that can only be seen with a Tivo or DVR, of course!

This is pretty neat stuff. GE is unveiling their "One Second Theatre" during commercials that will play this month.

Read about it in this New York Times story here.

Basically, the GE commercials will now include a one-second "flip book" like slide show at the end. It's a mini-commercial sandwiched into one second. To watch this last second, you'll need to watch it frame-by-frame, something you can only do with a TiVo.

Very interesting idea. For some reason, this reminds me of playing old record albums backward when I was a kid to hear the "secret message." Anyone remember the Queen song Another One Bites the Dust and it's secret message?

Visit GE's One Second Theatre micro-site here.

UPDATE: It seems as though Sprite is jumping on the "DVR Ready" commercial bandwagon, too. New commercials from hot ad agency Crispin, Porter & Bogusky (that's the Subservient Chicken agency, by the way) call it "SubLYMONal" advertising, bringing back the old Lymon marketing idea for Sprite. Look through the commercials frame-by-frame and there are supposed to be plenty of goodies...


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