I think the concept of narrowcasting has a huge future. As the number of information and entertainment outlets increase, we'll see more and more niche players serving up niche content.
Think about it this way - the channels are going to desperately need content to fill their programming schedule. At the same time, consumers are going to expect more and more niche programming.
Digital cable has brought us hundreds of different stations, all catering to a different audience. So too have DVDs and now downloadable music. Niches that may have not been catered to in the past because of limited shelf/slotting space at the local record or movie store now have many more choices.
Read the Wired story here.
-aB
1 comment:
Gump,
I think that you have a point about narrowcasting, but my concern is that all of these extra stations and media outlets are going to smother themselves. There has to be a point where this media fragmentation becomes too much.
How do you deal with the fragmentation and still keep it attractive to mass marketers?
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