If you start with the consideration that when new platforms launch, the first five million 360s, the first five million PS3s, for that matter even the first five million Wiis are going to be purchased by the hardest of the hardcore fans. They don't like James Bond, and most of them don't like Harry Potter and things like that. There are huge audiences for those games, but typically not within the universe of people who buy the first five million units of a new piece of technology.
What they like is this really freaky game IP which is weird and twitchy and really is made for people who grew up on games, and don't need to approach a game from a motion picture mentality or a book mentality. They love game IP, and they understand it. Now is the time to introduce that, when these people are coming to these systems.
With iterations and sequels in videogames, there's a huge loyal audience that really likes it, and one of the reasons that they come to like a franchise is because typically, there's a lot of innovation within each one of these iterations. So I dispute the idea that Dead or Alive 3 or Halo 3 or something like that are inherently not as good as the originals; that's motion picture thinking, that's not videogame thinking.
It's a quasi-social-networking site for teens designed to allow them to "express their individuality," yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users "hubsters" - a twist on hipsters that proves just how painfully uncool it is to try to be cool. The Hub is where teens can go and register to become 'Hubsters' - Wal-Mart's ideal of a hipster.
Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a highly sanitized, controlled and rather unhip site at walmart.com/schoolyourway.
There were several surprising things about my interview. We'll ignore the fact that I wasn't giving it, and had not given it. We'll even gloss over the fact that, judging by my performance, English wasn't my first language, and that I didn't seem to know much about Apple Computer, online music, or the Beatles. People have accused me of all those things, at various stages of my career...
The cable nets' older profiles have also yielded absurd exchanges about demographic superiority, such as the boast that more young adults view MSNBC's Keith Olbermann than CNN's Paula Zahn. Whichever midget is taller, the truth remains that the vast majority of young adults have no interest in either.
Customers were confused, some sales staff were supportive while others got upset, and predictably both management and security went apoplectic.
An ordinary handwash costing just £2.99 can kill the bird flu virus in 30 seconds, tests have found. No-Germs, a simple hand spray, has been on sale over the counter for two years. But when the H5N1 avian flu outbreak gathered pace among birds, No-Germs owners decided to test it against the virus.
The results, revealed yesterday, were remarkable - the handwash was more tha 99.8 per cent efficient in killing H5N1. The discovery has been heralded as a "major breakthrough" - particularly if the virus ever mutates into a human form.
A new study from the Consumer Electronics Association indicates that there are many more women gamers in the 25-34 demographic than males, largely because of the popularity of the casual games market, with card games like solitaire and puzzle games like Tetris.
"Sports is always at the cutting edge of hi-tech on television," said George Hoover, senior vice president of engineering at NEP Supershooters, the mobile division of NEP Broadcasting in Pittsburgh that will bring three trucks to Super Bowl XL. "Since the first super slo-mo cameras five years ago, the NFL is generally a driving force for new TV technology." NEP is bringing Supershooter 26, the HDTV rig used to shoot Monday Night Football on ABC for the past three seasons, to the event. NEP also is bringing in Supershooter 20, the HDTV truck used to shoot Sunday Night Football for ESPN.
The three-and-a-half hour pre-game show and the shorter post-game show will be shot in HD using Supershooter 18.
"Everybody else is spying on me," he says, "so I want to spy on myself."
But Goldstein wants a better copy of his online behavior than anyone else has, and he wants to have complete control over who gets to see it. Instead of spyware, he calls the software that will let him do this "myware."
It all began in the 1920's, when Garnet and Frieda Carter developed a garden walkway on their estate atop Lookout Mountain, in northern Georgia, overlooking Chattanooga. America was in the Great Depression when the Carters opened their gardens to the public in 1932. In what would become one of the most unique advertising gimmicks ever, Carter hired Clark Byers to paint "See Rock City" on hundreds of barns located along highways leading to Chattanooga.
Clark Byers died February 19, 2004 at age 89. From 1937 until his retirement in 1969, Byers painted over 900 barns in 19 southern states.
