Wal-Mart has launched "The Hub," a very fake, very dorky MySpace wannabe social networking site. Kind of...
AdAge.com says it best:
It's a quasi-social-networking site for teens designed to allow them to "express their individuality," yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users "hubsters" - a twist on hipsters that proves just how painfully uncool it is to try to be cool. The Hub is where teens can go and register to become 'Hubsters' - Wal-Mart's ideal of a hipster.
Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a highly sanitized, controlled and rather unhip site at walmart.com/schoolyourway.
Oh, it's bad. Really bad. Take a look. Who on earth approved this concept? Who on earth thought that this would be viewed as "cool" by the target audience? How does this sell school supplies or clothes?
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