Wal-Mart has launched "The Hub," a very fake, very dorky MySpace wannabe social networking site. Kind of...
AdAge.com says it best:
It's a quasi-social-networking site for teens designed to allow them to "express their individuality," yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users "hubsters" - a twist on hipsters that proves just how painfully uncool it is to try to be cool. The Hub is where teens can go and register to become 'Hubsters' - Wal-Mart's ideal of a hipster.
Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a highly sanitized, controlled and rather unhip site at walmart.com/schoolyourway.
Oh, it's bad. Really bad. Take a look. Who on earth approved this concept? Who on earth thought that this would be viewed as "cool" by the target audience? How does this sell school supplies or clothes?
Read the full story here.
-aB
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