Thursday, May 12, 2005
Is Music Industry's DualDisc Too Late?
Bought my first DualDisc music CD tonight. It's Dave Matthew's new "Stand Up." Good album.
For those of you who aren't familiar with the DualDisc format, it's a regular CD on one side, and a DVD on the other. One disc - just two different sides sandwiched together. This means that there is no writing on either side - the name of the album is written on the plastic center of the disc.
It's a great idea and captures a lot of the points that I brought up in this post way back in July 2004. It was a rant to the RIAA and the music industry that they needed to do something to convince people to purchase albums again (as compared to stealing/pirating them or legally purchasing music online).
I commented about what the dance/electronica music genre was doing - with cool packaging for their CDs, bonus CDs and sometimes even DVDs included with the album.
Read my old post here if you want to see what I said.
Well, DualDisc does a lot of these things. The jewel box is different from a regular CD. It's curved on one side and has a button on the front that you push to open the box. Cool. The first discs have decent liner notes, and the CD/DVD has good content on it. Not only does the DVD side feature videos and other extras, it also includes a surround sound 5.1 mix of the same album that's on the CD side. So playing it at home (or on new car with audio DVD players like most of the new Acuras).
Well it save the industry? I don't know about that, but it is the first actual tangible music CD I have bought in months. It's been iTunes for 95% of my music for the past few years.