This is not only an amazing (and very expensive) publicity event, but also an amazing charitable gesture. Snippet from the news story:
CHICAGO (AP) - Talk show host Oprah Winfrey celebrated the premiere of her 19th season Monday by surprising each of her 276 audience members with a new car.
"We're calling this our wildest dream season, because this year on the Oprah show, no dream is too wild, no surprise too impossible to pull off," Winfrey said.
Read the entire AP story here.
The audience members for the show were chosen because they had written Oprah about their need for a new car.
This is one of those stories (and they're not many of them these days) that makes you feel good. Bravo, Oprah and General Motors for creating a media event that also did some real good for 276 people and families.
-aB
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